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South Beach, Florida: Feel the Pulse of Miami and the heartbeat of Florida.
South Beach—known to locals as “SoBe”—is not just a stretch of sun-drenched sand on the southern edge of Miami Beach. It’s a mood, a myth, and a global icon. It has everything from pastel-hued Art Deco hotels, glitzy nightlife, swaying palm trees, and turquoise Atlantic waves. South Beach feels like a perpetual summer party wrapped in art, music, and movement. Here, bronzed rollerbladers glide down Ocean Drive, Latin beats spill from café patios, and sunrises turn the sky into a canvas of pink and gold. From its early 20th-century beginnings to its current status as one of America’s top beach destinations, South Beach is an electric fusion of cultural energy…